New premium experience pairs enhanced comfort, thoughtfully curated onboard offerings and intuitive technology with the JetBlue service customers know and love

JetBlue (NASDAQ:JBLU) today unveiled details of BlueFirst™, the airline's new domestic first-class experience. Available for booking this fall, BlueFirst builds on the airline’s JetForward strategy by introducing specially designed seating for customers seeking added comfort, advanced seatback technology with seatback ordering, and premium amenities with the caring service and great value that customers have come to love from JetBlue.

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Photo courtesy of JetBlue.

"Domestic first class has become easy to predict. We think it’s time for a fresh take," said Joanna Geraghty, chief executive officer, JetBlue. "Customers are increasingly looking for more premium experiences, and BlueFirst gives them an elevated experience that feels distinctly JetBlue, with thoughtful touches, caring service and great value. It’s another way we’re bringing our JetForward strategy to life and giving customers more reasons to choose JetBlue."

More Than a Seat. A Better Journey.

With the first aircraft debuting later this year, BlueFirst draws from the best of JetBlue’s award-winning hospitality combined with an elevated level of comfort, with highlights including:

• Custom Comfort by Tuft & Needle^®
  
  Traditional first-class comfort is reimagined with specially designed seats featuring Tuft & Needle’s T&N Flex™ foam. These optimized plush seats, only available on JetBlue, are designed to offer each customer personalized support and responsive pressure relief throughout the flight.

• Recline and Relax
  
  Arranged in a two-by-two configuration, BlueFirst seating will offer five inches of recline and up to seven inches of additional legroom compared to JetBlue's Main seats for a comfortable and relaxing travel experience.

• Enhanced Entertainment
  
  Each seat will feature a stunning 13.3-inch seatback screen complete with Bluetooth connectivity, allowing customers to pair their own wireless headphones directly to the seatback entertainment systems. These advanced screens will include JetBlue’s newest iteration of Blueprint by JetBlue™, the airline’s personalized inflight experience platform.

• Powering Up, Staying Connected
  
  Each seat will also feature in-seat USB-A, USB-C and 110VAC power to keep devices charged, and complimentary Fly-Fi^® high-speed internet continues to make streaming and staying connected easy from gate-to-gate.

• Settle in and Unwind
  
  On overnight flights, BlueFirst customers will receive a cozy blanket and snooze kit designed to make it easier to settle in, unwind and arrive feeling refreshed.

"Customers told us loud and clear that comfort matters most, so that’s where we started. We worked with Tuft & Needle to create an added level of comfort that makes BlueFirst feel different from the moment you sit down," Geraghty said.

Premium with Personality

Throughout the journey, customers can expect a service style that balances polished hospitality with JetBlue’s signature caring approach. New, intuitive features part of the onboard service include:

• Inflight Ordering, At Your Fingertips
  
  As part of its Blueprint by JetBlue inflight entertainment upgrade, BlueFirst will introduce seatback ordering and an interactive "Mixologist Mode," allowing customers to create a custom cocktail by choosing their spirit, mixer and flavorings, sending their order directly to the inflight crewmembers. Customers can also use their seatback screen to select meals and browse onboard products.

• Curated Dining and Snacking
  
  BlueFirst introduces FirstFare, a fresh spin on dining at 35,000 feet, with thoughtfully composed meals served in a custom bento-inspired box. On flights 899 miles or longer, each FirstFare selection brings together an entrée, side and dessert. Customers can choose from options like sweet or savory crepes or sesame noodles with beef or tofu, to name a few, for a flavorful meal designed to delight.
  
  
  
  Throughout every flight, BlueFirst customers will enjoy a selection of rotating premium snacks from brands like Sockerbit, Tosi, Wholesome Bakery, Pop Daddy Snacks and Cape Cod Chips, with selections varying by flight and route.
  
  

• Sipping in Style
  
  The beverage experience on BlueFirst comes with sommelier-selected wines from New York’s Parcelle, specialty coffee from Cometeer and Joe Coffee, and premium Smith Teamaker teas.
  
  
  
  Premium glassware from Fable and artist-designed coasters, created in collaboration with New York City illustrator Danielle Rose Fisher, balance an experience that feels both elevated and approachable.
  
  

• Priority Made Seamless
  
  BlueFirst customers will receive Group 1 boarding, dedicated overhead bin space, priority check-in and access to an expedited lane to the security checkpoint at more than 30 airports. BlueFirst and BlueFirst Flex fares benefit from no change or cancel fees, two free checked bags and priority baggage delivery, helping make the journey feel more seamless from the airport to arrival.¹

"Traditional first-class food and beverage can feel stuck in the past. BlueFirst is our way of refreshing the experience for today’s traveler. From creating your own cocktail and ordering right from your seatback screen, to a thoughtfully crafted seat that offers responsive comfort, we’re making the experience more personal, modern and fun. Premium should feel special, not stuffy," Geraghty said.

Building on JetBlue’s Premium Momentum

BlueFirst marks another milestone in JetBlue's JetForward strategy, building on the recent opening of the airline’s second BlueHouse lounge which launched in Boston, and further expanding its portfolio of premium products to create more opportunities for customers to enjoy an elevated travel experience across its network.

JetBlue's continued investment in premium travel has earned industry recognition, including ranking #1 in Customer Satisfaction among First/Business Class Passengers in the JD Power 2026 North America Airline Satisfaction Study² for the second consecutive year and ranking #1 "Best Airport Lounge" in Newsweek’s Readers’ Choice™ Awards 2026, for BlueHouse™ at New York's John F. Kennedy International Airport.

BlueFirst will continue that momentum by bringing JetBlue's award-winning hospitality to more customers with a dedicated domestic first-class experience in all markets where JetBlue flies and is not currently served with Mint. Together, Mint and BlueFirst will offer travelers more ways to enjoy a premium JetBlue journey, whether flying across the country, across the Atlantic, or closer to home.

Additional details, including initial routes and booking availability, will be announced later this year. For all available information please visit jetblue.com/flying-with-us/bluefirst.

About JetBlue

JetBlue is New York’s Hometown Airline® and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada and Europe. For more information and the best fares, visit jetblue.com.

1. BlueFirst Base fare benefits may vary.
2. JetBlue Airways received the highest score in the First/Business Class segment of the JD Power 2025-2026 North America Airline Satisfaction Studies of passengers’ satisfaction with their airline experience. Visit jdpower.com/awards for more details.

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