Porsha Williams partners with Charmin to encourage consumers to raise their standards with Charmin Ultra Strong with Wider Sheets, the brand's biggest innovation in more than a decade.

• Charmin introduces new Ultra Strong with Wider Sheets, the brand's biggest Ultra Strong innovation in more than a decade.
• Distinguished by its 3D durable weave texture, the new Charmin Ultra Strong now has wider sheets that clean better so you can use up to 50% less*.
• Porsha Williams is teaming up with Charmin to help raise toilet paper standards, bringing the brand's wider-sheet innovation to life through social content and an immersive New York City experience where consumers can discover the difference for themselves.

Today, Charmin unveils the new Charmin Ultra Strong with Wider Sheets, the brand's biggest Ultra Strong innovation in more than a decade. Designed to deliver a better clean, new Charmin Ultra Strong with Wider Sheets replaces the existing Ultra Strong product line with a wider-sheet design that provides more coverage and helps consumers use up to 50% less* toilet paper. Built on the belief that better changes everything, the innovation is designed to challenge what consumers expect from their toilet paper by delivering an upgrade consumers didn’t know they needed.

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Porsha Williams and New Charmin Ultra Strong with Wider Sheets

For many shoppers, toilet paper has long been a category where people settle for what's familiar, but Charmin wants to challenge that notion. Featuring its signature 3D diamond weave texture, Charmin Ultra Strong with Wider Sheets aims to raise the bar for what consumers should expect from their toilet paper. By combining greater coverage with the strength and durability people already love, the innovation creates an upgraded experience that redefines what "good enough" should look and feel like in the bathroom. That’s what happens when you get the upgrade you didn’t know you needed - better changes everything.

"Consumers may not think to ask for a wider sheet, but they do know a better clean when they feel it. With Ultra Strong with Wider Sheets, we've taken something people use every day and made it meaningfully better by delivering more coverage, a better clean, and helping consumers use less," said Alex Perez, Charmin Brand Vice President, Procter & Gamble. "For years, Ultra Strong has provided consumers strength and durability. Now, Charmin is building on that legacy with an innovation designed to redefine what consumers should expect from their toilet paper. Charmin Ultra Strong truly delivers a differentiated clean that consumers can’t unfeel."

To help raise these toilet paper standards, Charmin is partnering with media personality, entrepreneur and Charmin loyalist Porsha Williams. She will be involved in the brand’s social campaign and will serve as the host of Charmin’s Wider Sheet immersive NYC experience on October 20. Visitors can join in on the fun by snapping photos with a one-of-a-kind Charmin vehicle inspired by the brand's campaign, meet the beloved Charmin bears and get up close with the new Ultra Strong with Wider Sheets to see the difference for themselves.

"Listen, I’m not someone who settles for basic, so why would I do it with my toilet paper?" said Porsha Williams. "When I tried Charmin Ultra Strong with Wider Sheets, I was mad nobody told me sooner. More coverage, a better clean, AND using less? That’s the kind of upgrade I can get behind. And honestly? Your backside will thank you."

New Charmin Ultra Strong with Wider Sheets is available now at major retailers nationwide and online. To learn more, visit Charmin.com and follow @Charmin on social media.

Frequently Asked Questions

• What is Charmin Ultra Strong with Wider Sheets?
  • Charmin Ultra Strong with Wider Sheets is the newest innovation in the Charmin Ultra Strong portfolio and the brand's biggest Ultra Strong innovation in more than a decade. The new Charmin Ultra Strong now features wider sheets that clean better.
• How does the wider-sheet design improve the cleaning experience?
  • The New Charmin Ultra Strong has wider sheets* that cleans better* with more durable weave texture per sheet*, and sheets that are 4X stronger so you can use 50% less
• How does Charmin Ultra Strong with Wider Sheets help consumers use less toilet paper?
  • Charmin Ultra Strong now features wider sheets* that clean better, so consumers can use up to 50% less* toilet paper.
• What makes Charmin Ultra Strong with Wider Sheets different from previous versions?
  • The introduction of Wider Sheets marks the first major innovation to Charmin Ultra Strong in more than a decade. The enhanced design builds on the product’s signature strength while introducing increased coverage that helps improve the overall cleaning experience.
• Where can consumers purchase Charmin Ultra Strong with Wider Sheets?
  • Charmin Ultra Strong with Wider Sheets is available at major retailers nationwide and online. Consumers can visit Charmin.com for additional product information and retailer availability.
• Are Wider Sheets the new standard for Charmin Ultra Strong?
  • Yes, as Charmin's biggest Ultra Strong innovation in more than a decade, Wider Sheets are designed to raise expectations for what consumers should expect from their toilet paper. By providing a better clean while using less, Wider Sheets challenge the idea that "good enough" is good enough and help establish a new standard for toilet paper.

*vs. leading 1 ply USA bargain brand

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands.

For other P&G news, visit us at https://www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261014180469/en/

MSLGROUP for Charmin

Cristian Gonzalez

MSL New York

Cristian.Gonzalez@MSLGroup.com