The collaboration comes amid continued momentum for Pillsbury’s refrigerated dough portfolio, including three consecutive years of growth for cookies and winning over more households with biscuits.
Key Takeaways:
Pillsbury knows good things come in small packages and even greater things come between two flaky biscuits. That’s why Pillsbury is teaming up with Chain, the American Pop Cuisine brand founded by B.J. Novak, to debut the Short King Sandwich Shoppe, a playful tribute to Poppin’ Fresh himself.
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General Mills Communications
763-764-6364
media.line@genmills.com
Edelman
Julia O'Leary
Julia.Oleary@Edelman.com