Built in partnership with LiveRamp, the solution gives advertisers a single, deduplicated view of incremental sales impact across channels, including Meta, helping brands understand what drove conversion. PepsiCo is launch pilot partner.

Albertsons Media Collective, the retail media arm of Albertsons Companies, Inc. (NYSE:ACI), today announced Retail Media Incrementality-Based Multi-Touch Attribution, a revolutionary measurement solution that enables advertisers to better understand the incremental impact of media investments across major leading digital media platforms through a single, deduplicated view of performance.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260917082606/en/